Our Team

Little Faktory isn't just a hair studio; it's a sanctuary for innovation — a hub for the unconventional kind. We invite you to meet our exceptional team of hairdressers who hail from diverse backgrounds and even different corners of the world. What unites us is our unwavering passion for hair and our shared commitment to exploring new expressions. Join us as we introduce you to the talented individuals of our team.

Welcome to the Little Faktory family, we are The Colourful Kind.

Sofia Geideby

Owner & Creative Director

PRO YEARS
Twentythree

HAIRDRESSER SINCE
2001

ABOUT
Sofia has a unique experience as a hairdresser. She has been working, competing and training with the best, both nationally and internationally. She is doing shows, editorials and commercials with equal attention and when it comes to putting hours into her craft she is second to none. Sofia is an eleven-time award winner in Sweden’s Hairdresser of the Year awards and has been crowned the national winner three times — in 2024 she won Haircut Of The Year and most recently in 2025, where she won both Hairdresser of the Year and Female Category. She is also the Nordic winner of the L’Oréal Style & Colour Trophy 2023, and the Swedish winner of Haircut of the Year 2024. In addition to competing, Sofia works internationally as an educator and creative collaborator, teaching and inspiring hairdressers across Europe and beyond. In 2025, her studio Little Faktory received four national awards — all projects she proudly co-produced.

SPECIAL SKILLS
Multi discipline with focus on development on colour expressions and innovative cuts and styling.

Annica Carlander

Salon Manager & Team Leader

PRO YEARS
Twelve

HAIRDRESSER SINCE
2012

ABOUT
Annica is a doer! She manages everything and does it well! She has multiple talents and is an organizer, educator and our Salon Manager.

SPECIAL SKILLS
Certified Colour Specialist, with a love for blond natural colours and copper. Tutoring and hands on kind of person!

Lisa Hanni

Senior Hairdresser

PRO YEARS
Fourteen

HAIRDRESSER SINCE
2010

ABOUT
We are so happy to have Lisa, yet another one of these cunning empathetic hairdressers with long experience of working with both high end customers and front edge contemporary hair.

SPECIAL SKILLS
Certified Colour Specialist, Extension expert and Permanent Hair Treatments expert.

Ida Heikkinen

Hairdresser

PRO YEARS
Eight

HAIRDRESSER SINCE
2016

ABOUT
Ida is the next big thing, the new generation of hairdressers, young but still packing a big bag of experience. The future of front edge contemporary hair looks bright!

SPECIAL SKILLS
All cuts, colour and bleach at a senior level.

Giovanni Bissoli

Hairdresser

PRO YEARS
Four

HAIRDRESSER SINCE
2020

ABOUT
Born and raised in Italy and moved to Sweden from Milan to work with us at Little Faktory, Giovanni has so much to offer, from an incredible customer experience to colour transformation services. Your satisfaction and happiness is his priority!

Giovanni works hard and is totally up to date with both trends and craft and after winning Hairdresser Of The Year 2025 Male Category it has become even more apparent!

SPECIAL SKILLS
Our wavy, curly and coil expert. Cutting and colouring hair with dedicated techniques. Creating movement and contrast with cut, color and styling in a unique creative way.

Othilia Molin

Junior Hairdresser

PRO YEARS
Junior Hairdresser since September 2024

ABOUT
Othilia started her internship with us in the fall of 2022 and has made an incredible journey until today when she and her skills give us hope for the future of hair craft. Othilia is a true professional and already very sought after at the salon.

In 2025 she entered Swedens Hairdresser Of The Year competition and won in the best New Comer Category!

SPECIAL SKILLS
Contemporary hair cuts and creative colouring.

Mel Kronfjäll

Hairdresser

PRO YEARS
Three

HAIRDRESSER SINCE
2021

ABOUT
Mel is a true international! Originally from Barcelona and has been living in London before moving to Sweden to begin her career as a hairdresser. She loves to hang out, and will make you as comfortable as possible in the chair. She is very passionate for colours and developments in hair trends.

SPECIAL SKILLS
Razor cutting and creative colour.

Julia Kleven

Junior Hairdresser

PRO YEARS
One

HAIRDRESSER SINCE
2023

ABOUT
Julia puts a lot of focus on details and creativity in her work. She is always happy to take on new challenges and is constantly looking for ways to develop as a hairdresser.

SPECIAL SKILLS
She is already a star when it comes to cutting and will strengthen our team in that field.

Vera Weetzel

Hairdresser

PRONOUNS
They/He

PRO YEARS
Four — Hairdresser since 2020

ABOUT
Born in the Netherlands and living in Sweden since ten years. Vera’s passion is to elevate people’s personal style, regardless gender. They love short cuts, curls and bleach.

SPECIAL SKILLS
Inventive combinations in cut and colour.

Irina Graf

Junior Hairdresser

PRONOUNS
She/Her

PRO YEARS
Ten

HAIRDRESSER SINCE
2014

ABOUT
Irina is an elegant. Both in person and the way she works. Cutting hair and finding the perfect shape for each individual is her true passion. She loves working on bangs, curls and textured hair, making sure that every cut feels effortless and natural. Irina also very experienced in hair care and enjoy sharing her tips to help her clients keep their hair healthy and beautiful.

SPECIAL SKILLS
Precision cutting, natural colouring and perms.

Emma Wallenå

Hairdresser

PRONOUNS
She/Her

PRO YEARS
10

ABOUT
Emma, from Umeå or Ume as they say in their local lingo, loves all types of color transformations, big and small and is not afraid of challenges! She is an experienced hairdresser and she knows the importance of making every customer feel heard in  knowing that she has helped them in achieving "their" look! Emma sees every clients hair as a new opportunity to develop as a hairdresser which is a great treat for both salon and client. She loves education and finds it just as fun to learn something new as to be involved in teaching others her own knowledge.

SPECIAL SKILLS
Curls and layers on long hair.